The checklist we run before touching a single campaign — account structure, measurement, creative and spend efficiency.
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Start with the question, not the tactic
Most teams reach for a channel before they have named the constraint. We work the other way: define the number that has to move, find what is stopping it, and only then pick the lever.
- Name the metric and its current baseline.
- Map the two or three inputs that drive it.
- Size the opportunity on each before committing budget.
Make it a loop
One-off pushes decay. A weekly cadence — test, read, reallocate — is what turns a good month into a trend. Keep the loop small enough that everyone can see it turning.
The teams that win are not the ones with the best single idea. They are the ones with the fastest, most honest feedback loop.
Where to go from here
If you want a second pair of eyes on your setup, our audit sprint covers exactly this. Get in touch.